Social media can make things easy or difficult for the Public relations
professional in addressing #SayNoToXenophobia. #SayNoToXenophobia
was formed in 2015 at time where South Africans were brutally attacking,
torturing and killing foreign nationals. Read more about it here
https://www.chr.up.ac.za or https://www.backabuddy.co.za
Advantages of PR professionals using Social media on #SayNoToXenophobia.
The PR professional uses social media to bring awareness and spread the
word about the campaign. Social media gives the PR professional the opportunity to inform the Public about the campaign anytime and any day.
Social media is easily accessible for the PR professional to work on content
for the campaign. The professional can use social media to engage on
#SayNoToXenophobia with the audience. Social media is a quick way to get
noticed, it also helps the campaign gain a loyal and committed support
system. A loyal support system can tell the story of campaign to people who
do not know about it.
Disadvantages of PR professionals using social media on #SayNoToXenophobia.
Just like everything in the world, using social media on campaigns has its
own disadvantages. Fake news about #SayNoToXenophobia can spread
quickly, and it won’t be easy to control the damage which may cause the risk
of the campaign getting cancelled. There can be negative feedback. There
can be things that leak about the campaign that are confidential. Some
people may not have a clear understanding of the content the PR person is
posting.
Recommendations
I believe honesty is the best policy. PR professionals should be honest when
creating content for #SayNoToXenophobia so that there is no confusion.
The content created should not be offensive to anybody. The PR
professional should try to reciprocal. If an audience writes a comment about
the campaign, the PR person must reply. They must also be very
transparent. They must also know their target audience, know who is likely to value #SayNoToXenophobia.